Verify Kicks
AI-powered sneaker authentication platform using computer vision to flag potential counterfeits.
Overview
Verify Kicks is a prototype sneaker authentication platform. A buyer uploads photos of a pair, a computer vision model scores authenticity signals across key regions, and the result comes back as a confidence-scored verification rather than a binary verdict.
Problem & Insight
- ·Sneaker resale buyers pay large premiums with no fast, affordable way to check authenticity before purchase.
- ·Expert authentication is slow, manual and priced per item, so most buyers skip it entirely.
- ·Marketplaces carry the counterfeit risk with no scalable verification layer of their own.
Solution & Process
- ·Framed the product around the moment of purchase decision: verification has to fit inside minutes, not days.
- ·Built an image-upload flow where users photograph defined sneaker regions for consistent model input.
- ·Trained a YOLO-based detection model to locate and score authenticity signals on uploaded images.
- ·Served inference through a FastAPI backend, with a labelled real-vs-counterfeit dataset pipeline for continuous model improvement.
- ·Designed a dual business model: B2C per-check verification plus a B2B verification API for resale marketplaces.
Results & Impact
- ✓Working prototype: upload to scored verification result end to end
- ✓Dataset pipeline in place so every submission improves the model
- ✓Two validated distribution paths - per-check consumer checks and a marketplace API
- ✓Prototype stage - not yet publicly launched, no performance claims made
Computer VisionYOLOFastAPIB2C + B2B API
