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Verify Kicks

AI-powered sneaker authentication platform using computer vision to flag potential counterfeits.

Overview

Verify Kicks is a prototype sneaker authentication platform. A buyer uploads photos of a pair, a computer vision model scores authenticity signals across key regions, and the result comes back as a confidence-scored verification rather than a binary verdict.

Problem & Insight

  • ·Sneaker resale buyers pay large premiums with no fast, affordable way to check authenticity before purchase.
  • ·Expert authentication is slow, manual and priced per item, so most buyers skip it entirely.
  • ·Marketplaces carry the counterfeit risk with no scalable verification layer of their own.

Solution & Process

  • ·Framed the product around the moment of purchase decision: verification has to fit inside minutes, not days.
  • ·Built an image-upload flow where users photograph defined sneaker regions for consistent model input.
  • ·Trained a YOLO-based detection model to locate and score authenticity signals on uploaded images.
  • ·Served inference through a FastAPI backend, with a labelled real-vs-counterfeit dataset pipeline for continuous model improvement.
  • ·Designed a dual business model: B2C per-check verification plus a B2B verification API for resale marketplaces.

Results & Impact

  • Working prototype: upload to scored verification result end to end
  • Dataset pipeline in place so every submission improves the model
  • Two validated distribution paths - per-check consumer checks and a marketplace API
  • Prototype stage - not yet publicly launched, no performance claims made
Computer VisionYOLOFastAPIB2C + B2B API